It can be tempting to go to a clothing store and see what’s on the sale racks. Saving money can be a satisfying experience-but what’s the hidden cost of buying sale items?

Store-bought clothing items that are on sale are often fad-inspired pieces that have faded in popularity or were produced in odd colors that the store had trouble selling. Generally, the store’s sale items are not the classic pieces that will give you good service for years (if not decades). Consider the cost per wear, rather than the purchase price. An item that costs $500 that you wear twice a month for 5 years costs just over $4 for each time it’s worn. Something that costs $100 saves you $400 in purchase price, but if you only wear it five times before relegating it to gather dust in the back of your closet, it costs you $20 each time it’s worn.

You’ll get more mileage out of your clothing purchases if you invest in classic, timeless pieces that are custom tailored to fit your body and signature style. When you realize the lifetime value of having a good, multi-use piece in your wardrobe, finding a sale price is not as important. If you’re looking for good deals, stock your wardrobe with custom pieces.

J Kent Erickson
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